Ecommerce Website SEO with URL Rewrite – Rank Your Products Higher
Building an online store is only half the job – if your product and category pages don’t rank, shoppers never find them. This module gives your Odoo eCommerce the SEO controls it’s missing: set custom, SEO-friendly URLs on products and categories, control meta titles, descriptions and keywords, update metadata in bulk, add descriptions to public categories, and get every custom URL into your sitemap.xml. Everything you need to make your shop search-engine ready.
What Does This Module Do?
This module adds a professional SEO toolkit to your Odoo eCommerce store. SEO – search engine optimization – is the work of improving where your pages appear in a search engine’s unpaid, organic results; the higher and more often you appear, the more visitors you get, and those visitors become customers. Out of the box, Odoo doesn’t let you set custom URLs for product and category pages, and it has no way to update SEO details in bulk. This module fills those gaps: you can set unique, customized URLs on products and categories, manage the meta title, meta description and meta keywords for each from the backend, add an image and description to public categories that show on the website, apply keywords to selected products, and set all of this in bulk across many products or entire categories at once. Every custom URL is also added to your site’s sitemap.xml, and a dedicated security group controls who can manage SEO settings.
Why Do You Need It?
Creating a website is one thing; getting traffic to it is another. You can drive visitors from blogs, ads and email, but the most valuable, sustained source is ranking on the first page of search results when someone looks for what you sell. That’s where good SEO pays off – and where standard Odoo leaves eCommerce stores short. Search engines weigh page URLs heavily when ranking, yet Odoo won’t let you customize product and category URLs by default, and its built-in meta tools can’t update pages in bulk, so optimizing a large catalogue by hand is slow and inconsistent. This module removes those limits: clean, keyword-rich URLs and properly managed meta tags on every product and category, applied efficiently in bulk and reflected in your sitemap so search engines can find and index them. The result is better visibility, better indexing, and more organic traffic that converts into sales – without paying for every click.
When Should You Use This Module?
This module is for any business running an Odoo eCommerce store that wants to grow organic search traffic. It’s ideal for shops with large catalogues that need consistent, efficient SEO across many products and categories, for store owners who want control over their page URLs and meta tags rather than accepting Odoo’s defaults, and for anyone relying on search rankings to bring in customers. If you’ve built your store but aren’t seeing search traffic – or you’re tired of Odoo’s inability to set custom URLs and update SEO in bulk – this gives you the tools to fix it. It builds on Odoo Website and eCommerce and slots into your existing store.
How This Module Works in Practice
From the product or category backend form, you set a custom SEO-friendly URL along with the meta title, meta description and meta keywords for that page; you can view and edit the URL and other SEO details right there. An Auto Update option keeps metadata in step when product or category details change – and you can set it to false to lock a page’s metadata against automatic changes. For public categories, you add an image and description that then appear on the website. When you have many pages to optimize, the bulk wizard lets you apply titles, descriptions, keywords and URLs to multiple products or whole categories in one action – ideal when related products share common keywords, keeping things consistent while still allowing per-page customization. Every customized URL is automatically included in sitemap.xml so search engines can discover your optimized pages, and access to the SEO configuration is governed by a dedicated security group.
Product Screenshots
Custom URLs & SEO Settings – set unique URLs and edit SEO details from the backend; Auto Update can be turned off
Meta Details – proper Meta Title, Description and Keywords per product and category page
Product SEO – dedicated SEO fields on products: auto update, meta fields, and SEO-friendly URLs
Category SEO – the same configurable metadata and custom URLs for eCommerce categories
Bulk Metadata Wizard – apply titles, descriptions, keywords and URLs to many products or whole categories at once
SEO-Friendly URL Output – each product page gets a clean, optimized URL for better indexing and ranking
Key Benefits at a Glance
Custom, SEO-friendly URLs: set unique URLs on products and categories, which standard Odoo doesn't allow.
Full meta control: manage meta title, description and keywords per product and category from the backend.
Bulk updates: apply SEO metadata to many products or entire categories in a single action.
Richer public categories: show a category image and description on the website.
Sitemap + access control: custom URLs go into sitemap.xml, and a dedicated group manages SEO settings.
Ready to get started?
Install the module and go live in minutes — or reach out and we’ll tailor the SEO setup to your store.
Have a question or need help? Write to us at [email protected]